Mumbai-based businesswoman and innovator Naina Parekh who launched the world’s first built-in massager backpack, EUME, is making headlines now beyond India. It has been featured on America’s widely-viewed show ‘Good Morning America’.
44-year-old Naina first thought of such an innovation after seeing her 20-year-old son suffering back pain caused by carrying a heavy backpack everyday. She teamed up with her partner Sanjay Parekh to build the world’s first backpack with a built-in massager – EUME bags.
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