Every industry segment has taken a hit from the corona virus. The devastating damage is sweeping across the board. What is to be seen is just the extent of the damage in each sector. It is still not certain how the scenario will evolve in few months. Undoubtedly, some sectors like hospitality and advertising will feel the pinch more.
Public relations industry is also not spared. But the current challenges can be turned into good opportunities for the PR industry, which has thrived on its inherent capabilities like crisis communication skills. Crisis spells opportunities for the opportunistic PR professionals.
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